Platinum Performance® | Marketing Design & Packaging
Digital design support and CPG packaging for leading international animal health company
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Email Design & Build
For over four years I have provided daily digital design support for the Platinum Performance® email marketing program. I design emails being sent to clients and veterinarians in the United States, Canada, and Mexico. Responsive emails are built using email best practices in leading marketing tools including Salesforce and DotDigital. I also hand-code emails using HTML/CSS for partner email campaigns.
I helped to develop and maintain a design system for all digital creatives, collaborating with senior marketing and development teams on a daily basis.
Triggered On-Demand Direct Mailers
I partnered with a developer to design and build a series of automated, dynamic postcards. An automated campaign allowed us to increase engagement through precisely timed sends with personalized content. Rather than send a print-ready pdf, we create an HTML template with the finished design.
Packaging Design
I manage and update Platinum’s packaging and nutrition label design for their full catalog of equine, canine, and human products. I coordinate regularly with Platinum’s Research & Development specialists to adapt detailed Nutrition Facts labels to meet new FDA requirements.