Developing concepts, design, and marketing copy for weekly email campaigns

I collaborated with our Email Marketing Manager every week to brainstorm and develop fun campaigns to promote new snacks or other special offers and collections. We created campaigns for specific segments and tested a range of variables including different CTAs, products, and subject lines. Emails drove users back to the website for specific purposes such as adding new snacks to their pantry (subscription queue), upgrading subscriptions, rating products, and managing their accounts.