Naturebox | Packaging Design

CPG Packaging Design for a Direct to Consumer Snack Company

As Naturebox’s second hire, I helped evolve the look and feel of our brand as the company evolved. In true scrappy start-up fashion, we started with rice paper bags and stickers. I worked with a packaging company to update our earthy, nature-focused leaf design onto printed pouches. Eventually, we refreshed our brand to be brighter, more modern, and accurately reflect our growing catalog of better-for-you snack options.

I designed and managed FDA-compliant nutrition fact labels for over 100 products, working cross-functionally with our consumer product team, operations, and external vendors.

Below are some shots of our snacks in action over the years!