Experience

Interactive Art Director
Fertile Minds, Remote | January 2016 - Present

• Create elegant UX and visual design solutions for consumer-facing brands and campaigns in California.

• Manage email design/build for leading nutrition-focused animal health company.

• Present creative concepts, user flows, wireframes, interactive prototypes, and final deliverables to clients.

• Develop style guides and collaborate daily with developers.

• Other responsibilities include packaging and nutrition label design, icon design, corporate presentations, and print collateral.

Associate Art Director
Naturebox, Redwood Shores, CA | February 2015 - January 2016

• Designed key product features including user dashboard, product filtering, and “snack pantry”, an editable queue of upcoming items.

• Attended focus groups, observed user testing, held group sessions to brainstorm and assign value for product ideas.

• Presented wireframes, site flows, mockups, & polished designs.

• Designed landing pages and email campaigns including concepts, design, and marketing copy.

• Art directed product and lifestyle photoshoots including mood boards, planning, photographers, casting, locations, prop sourcing, and food styling.

• Hired and trained junior graphic designer, delegated design tasks.

Product & Graphic Designer
Naturebox, Redwood Shores, CA | April 2012 - February 2015

• Second hire at company which later grew to 100 employees

• Developed first iterations of site flows for monthly subscriptions and customization paths, designed product pages, catalog, checkout pages.

• Created an online quiz to collect user data on snacking and dietary preferences.

• Created social media content, videos, and promotional campaigns.

• Designed new packaging and managed nutrition labels for all products.

Visual Information Specialist
SAM-Lab, Remote/Boston, MA  |  October 2008 - August 2010

• Organized complex data into infographics and digital illustrations.

• Designed engaging presentations for global management consulting and technology firms including IBM, managed client relationships daily.

Associate Creative Director
Diet.com, Boston, MA  |  February 2007 - September 2008

• Designed user dashboard, digital workout and meal planners, & recipe catalog.

• Recorded weekly podcasts and wrote member newsletters.

• Managed community forums.