Naturebox :30 DRTV Spots
Planning and on-set assistance for two nationally airing TV spots
In 2014, we worked with Director Jason Headley, Co-Writer of Pixar’s Onward, to create two :30 DRTV spots for NatureBox. In my role as Associate Art Director, I assisted our Head of Brand in the planning for our two concepts, scripts, casting, and graphics. On location, my role was to help advocate for our brand and creative vision and provide support to the amazing crew during set-up and shooting.
Behind the scenes in the Break Room shot
Setting up the shot with stand-ins
On set in the North Bay for the Snack Stories spot
Concept 1
Hungry You
When you’re hungry, you’re not always your calm, rational self. Enter Hungry You, the hangry version of you, scheming to get you to make some poor snack choices when you’re at your weakest! Enter NatureBox! Smart, delicious snacking made easy.
We wanted to use humor in this concept to highlight that relatable hangry feeling we’ve all experienced. It was shot in a modern office setting north of San Francisco.
Concept 2
Snack Stories
“Snacks for me are chaos.” Enter NatureBox, the smart and easy solution with over 100 better-for-you snacks to choose from, delivered to your door.
Our goal with this concept was to reach a broad audience, showcasing the snacks themselves and targeting mainly busy professional women and families. The spot was shot in a dream kitchen north of San Francisco!